About Us

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The spirit of entrepreneurship burns brightly in Jovel Cipriano. He operates an award winning business showcasing the best in Filipino food. Through Pinoydelikasi.com, he became a pioneer in Philippine E-commerce and is known the world over for the Filipino delicacies his E-commerce portal provides.

Such growth and continued success led to the development of two other profitable websites, Kusinaatbp.com, a Filipino recipe portal, and Travamat.com, a portal for handwoven mats made from Eco-friendly materials. He also founded an organization named Websafekids.org. It aims to protect children from cyber bullies, identity thieves, scammers, addicts, and sex predators.

And what’s the driving force behind it all? Jovel’s over 20 years of experience in IT and Entrepreneurship. His experience covers a broad spectrum of industries. Jovel is also a sought after authority in the fields of Entrepreneurship, Digital Marketing, Solution Selling, and Export.

Jovel introduced technology evangelism in the areas of E-commerce, IT consumerization, and Creative Social Media Strategies among others. He also crafted a framework entitled: The Four Pillars of E-commerce, and authored a book entitled: “The Frugal Startup: Street-Smart Strategies To Bootstrap Your Online Business.”

Jovel has earned numerous accolades as an accomplished Entrepreneur and an IT Consultant. He is the recipient of several local and internationals awards such as the Agora Award for Export Marketing and Best Practices in E-commerce. The World Trade Organization honored him for being one of the six “Best E-Distribution Models” among many competitors across the globe.

He is also a popular speaker and content contributor for various businesses, industry conferences, and media (print, broadcast, the internet.) Jovel’s contributions also extend to the government sector with his presence on the government online trust advisory board as well as several working committees.

As much as Jovel enjoys running multiple successful businesses, his real passion is helping others leverage the use of the web for both business and personal success. Jovel enjoys sharing his experiences, practical know-how’s, and advice to businesses and people who want to start an online business.

Jovel graduated from the University of the Philippines with a double degree in Computer Science and Tourism. He also earned an M.S. in Computer Science from the same University. In his spare time, Jovel enjoys adventure sports, such as scuba diving, mountaineering, and kayaking. He loves playing guitar,  traveling and exploring exotic local cuisines.